Effective Date: March 9, 2026
Nicholas Rutkowski, O.D. and Associates (“we,” “us,” or “our”) operates the website drnrutkowski.com (the “Site”) and is committed to protecting the privacy of all visitors. This Privacy Policy explains what information we collect, how we use it, who we share it with, and how you can exercise your rights. By using our Site, you agree to the practices described below.
1. Information We Collect
Information You Provide Directly
When you fill out a contact or appointment request form on our Site, we may collect:
- Your full name
- Email address
- Phone number (if provided)
- Preferred appointment location (Frankfort or Bourbonnais)
- Any message or inquiry you submit
Information Collected Automatically
When you visit our Site, we and our third-party partners automatically collect certain technical and behavioral data, including:
- IP address and general geographic location
- Browser type and version
- Device type and operating system
- Pages visited, time spent on pages, and links clicked
- Referring URL (the site that brought you to ours)
- Unique cookie identifiers and advertising identifiers
- Browsing activity used for advertising and measurement purposes
2. Cookies and Tracking Technologies
Our Site uses cookies, web beacons, pixels, and similar technologies to operate the site, analyze traffic, and enable advertising.
Essential Cookies
Required for basic site functionality such as form submissions and security (e.g., reCAPTCHA by Google).
Analytics Cookies
Help us understand how visitors use our Site so we can improve it. We may use tools such as Google Analytics for this purpose.
Advertising and Retargeting Cookies
We use third-party advertising partners, including AdRoll (operated by NextRoll, Inc.) and Google Ads, to show you relevant advertisements on our Site and on other websites after you visit ours. These partners use cookies and similar non-cookie technologies to recognize your device and deliver targeted ads based on your browsing activity.
You can learn more about how NextRoll uses your data and opt out of their services:
- NextRoll Privacy Notice: https://www.nextroll.com/privacy
- NextRoll Opt-Out: https://app.adroll.com/optout/safari
You can learn more about how Google uses your data:
- Google Privacy Policy: https://policies.google.com/privacy
- Google Ads Settings / Opt-Out: https://adssettings.google.com
3. How We Use Your Information
We use the information collected for the following purposes:
- To respond to appointment requests and patient inquiries
- To communicate with you about our services at our Frankfort and Bourbonnais locations
- To operate and improve our website
- To show you relevant advertisements on our Site and on third-party websites (retargeting)
- To measure and analyze the performance of our advertising campaigns
- To comply with legal obligations
- To prevent fraud and ensure the security of our Site
4. Advertising and Retargeting Disclosure
We participate in interest-based advertising programs. Third-party partners such as AdRoll (NextRoll) and Google may place cookies or use other technologies on your browser when you visit our Site. These technologies allow our partners to:
- Recognize your device across different websites and apps
- Collect data about your browsing behavior and interests
- Serve you advertisements for our practice after you leave our Site
- Measure whether you took action (such as booking an appointment) after seeing one of our ads
Our advertising partners may use non-cookie technologies that may not be affected by browser settings that block cookies.
We may also share data such as hashed email addresses with our advertising partners to help recognize and reach you across devices and browsers. This is done only using data you have voluntarily provided to us.
5. How We Share Your Information
We do not sell your personal information. We may share your information with:
Service Providers
Third-party vendors who assist us in operating our website, running advertising campaigns, and communicating with patients — including NextRoll/AdRoll, Google, and our website hosting and form providers.
Advertising Partners
As described in Sections 2 and 4, we share behavioral and technical data with AdRoll (NextRoll) and Google for the purpose of serving targeted advertisements and measuring campaign performance.
Legal Requirements
We may disclose information when required by law, in response to legal process, or to protect our rights or the safety of our patients and staff.
Business Transfers
In the event of a merger, acquisition, or sale of our practice, patient and visitor information may be transferred as part of that transaction.
6. Your Choices and Opt-Out Rights
Cookies and Browser Settings
Most web browsers allow you to refuse or delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of our Site.
Opt Out of AdRoll/NextRoll Advertising
You can opt out of NextRoll’s targeted advertising by visiting https://app.adroll.com/optout/safari. For California residents, see NextRoll’s Service Privacy Notice at https://www.nextroll.com/privacy for additional rights.
Opt Out of Google Ads
You can manage or opt out of Google’s interest-based ads by visiting https://adssettings.google.com or by installing the Google Analytics Opt-out Browser Add-on.
Industry Opt-Out Tools
You can also opt out of interest-based advertising from multiple companies at once through the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, and resolve any disputes. Contact and appointment inquiry data is retained for a period consistent with standard medical and business record-keeping practices.
8. Security
We implement reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, or loss. However, no method of transmission over the internet or electronic storage is completely secure. We encourage you to use caution when sharing personal information online.
9. Children’s Privacy
Our Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us so we can promptly delete it.
10. Links to Third-Party Sites
Our Site may contain links to third-party websites, including our patient portal and appointment booking systems. This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies before submitting any personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will update the “Effective Date” at the top of this page when we do. We encourage you to review this Policy periodically.
12. Contact Us
If you have questions or concerns about this Privacy Policy or how we handle your information, please contact us:
Nicholas Rutkowski, O.D. and Associates
Email: info@drnrutkowski.com
Website: drnrutkowski.com
Frankfort: 19975 S. LaGrange Road, Frankfort, IL 60423 — (815) 206-8734
Bourbonnais: 870 N. Convent Street, Bourbonnais, IL 60914 — (815) 217-9266
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